Alkaline is a whole-seed company dedicated to nature and conservation, offering a wide variety of seeds sourced with ecological responsibility in mind.

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PROJECT

OVERVUE

PROJECT TYPE

Sowing New Seeds, A Fresh Harvest of Ideas.

Alkaline is a Pittsburgh-based seed and micro green company committed to offering a diverse selection of whole seeds while promoting ecological conservation. After a few years with limited community outreach and growth, they sought out help to revitalize their appearance. Alkaline aimed to enhance their visibility and customer engagement at their farmers market storefront. To achieve this, they required a new brand identity for their stall, along with a strategic social media presence and impactful print materials.

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CAMPAIGN

COLORS

REBRAND

NATURAL PRODUCT

BRAND IDENTITY, LOGO CREATION, DIGITAL STRATEGY

GRAPHICS

EYE-CATCHING, EARTH TONES, SOFT, THOROUGH

NATURAL, HAND DRAWN, FLUID

From The Market Stall to Your Home Garden

Alkaline is deeply rooted in the farmers market community, and recognizes the need to refresh its visual presence to better connect with its health-conscious and locally-minded customer base. To elevate their farmers market image, they wanted a comprehensive rebranding effort encompassing the design of a more inviting and informative market stall, the development of an engaging social media campaign to build community and highlight the benefits of their seeds, and the creation of eye-catching posters and flyers to draw attention at the market. We brought fresh perspectives and creative expertise to translate Alkaline's commitment to quality and wellness into a cohesive and impactful brand experience across all touch points.

Along with these initiatives, new packaging was needed to set the stage for the rebrand as a whole.